Dr. Asher has spent his entire career researching aspects of the biology of cervids, principally Red deer (Cervus elaphus) and Fallow deer (Dama dama), as a farmed animal within the New Zealand pastoral environment. His main focus has been on reproductive biology, including endocrinology, reproductive success and artificial breeding technologies, and he has published over 130 peer-reviewed papers in these areas. His work has also included aspects of nutritional biology, genetics, health, environmental management and venison quality of farmed deer. Since 2001, he has been Project Leader for all farmed deer projects pertaining to general deer biology and venison production systems within AgResearch. This portfolio of work includes over 20 scientists and technicians across AgResearch campuses throughout New Zealand. He is the principle liaison with the executive of Deer Industry New Zealand (DINZ) based in Wellington, and reports to the DEEResearch Board, an AgResearch/DINZ joint venture governance structure that guides the portfolio of research to improve the financial productivity and environmental footprint of the New Zealand venison industry. Dr. Asher’s interest in deer stems from his youth as a keen hunter, having grown up near the foothills of the heavily forested Tararua, Akatarawa and Rimutaka Ranges near Wellington. He also has a strong interest in geology, having done under-graduate studies in palaeontology at Victoria University of Wellington, and spends much of his spare time either hunting or fossil collecting throughout New Zealand.